Founded in 1909 by Gabrielle Chanel (or as some called her “Coco”), CHANEL has evolved into one of most renowned haute couture labels in the world-wide. In 1913 Coco opened her first millinery shop in Paris, France introducing her legendary women’s sportswear. Within the fashion world, World War I took a heavy toll on production cost and availability to high-fashion fabrics. Primarily due to low cost, Coco began her construction with jersey fabric specializing in pieces such as: blazers, straight linen skirts, sailor tops, long jersey sweaters and skirt-jackets. Chanel’s inspiration was based on the traditional 1920’s apparel and was recognized in 1917 by Harper’s Bazaar as being the name brand “on the list of every buyer”. By 1983, Karl Lagerfeld became the chief designer for Chanel. In 1990 Chanel became the global leader in fragrance sales and production, the first being the classic Chanel No.5. Alain Wertheimer remained chairman of Chanel, CEO and President Françoise Montenay was to bring Chanel into the 21st century. Luxury brand competitor’s include: Louis Vuitton, Christian Dior, Hermes, and Moet-Hennessy.
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