Tuesday, September 6, 2011

MISSONI

Founded in Gallarate, Lombardy during 1953 Missoni was well on its way to becoming one of the most demanded knitwear labels world-wide. Newlyweds Tai and Rosita Missoni opened a small knit-wear studio close to home, within a mere five years they were eager and ready to present their first collection showcasing the Missoni label. Only two years later (in 1960) Missoni  had their first feature in a fashion magazine later leading to their first cover with Arianna Magazine, Elle and the infamous Women’s Wear Daily. By the mid 70’s Missoni created an exclusive fragrance line, the 80’s they had expanded into a sports line, 90’s they created a shoe line and by the millennium they tried their hand at interior design. During the 70’s the label had reached its culmination of notoriety. In 1998 they handed the brand over to their only daughter Angela who is still in charge to this day

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